Cause Marketing
Connecting Audiences Around a Shared Purpose
Companies and brands are set apart by connecting audiences around a shared purpose and through their commitment to social impact.
World class brands partner with Kiva to develop cause marketing and customer engagement programs on Kiva.org, enabling audiences to lend a hand and empower individuals, families, and communities across the globe.
Kiva Cause Marketing Partnerships Offer
- Global connections: Appeal to your customers around the world
- Positive brand affinity: Align your brand with a social cause
- Maximized funds: Invest once and run multiple campaigns through a revolving loan fund
- Integrated analytics: Comprehensive campaign data reporting
- Easy to use tech platform: Make a difference in 5 clicks or less
- Tax deductibility: Depending on how your contribution is structured
How We Do It
01
Promotional credits
Offer free credits to your customers that allow them to lend to a borrower for free
02
Lending rewards
Reward customers for making a loan with their own money by applying a free $25 credit to their account
03
Kiva.org Loan Matching
Gain brand visibility and market your impact by matching loans on Kiva
Creative Ways to Engage
Digital Marketing
Companies have seen a 13% increase in brand favorability and 7% increase in ability to recall ads after cause marketing campaigns with Kiva.
In Store Activation
Beautiful imagery, signage on cash wraps and looping videos are a great way to show customers a company’s dedication to social impact.
Revenue Share
Market to customers that a percentage of sales will drive
social impact.
Consumer Packaged Goods
When buying and selling a product does good, customers and companies can join together to make an impact on the world.
Integrated Co-branded Campaigns
Companies use a landing page to share their social impact story while offering customers a credit to make a loan on Kiva.
Partner Spotlight
PayPal
Through PayPal’s consumer engagement campaigns, Small Loans, Big Impact, customers are invited to make a loan on Kiva and receive an additional $25 Kiva credit to make another loan. PayPal’s 2018 campaign reached over 60 million customers and was promoted across the United States, Canada and Australia on email, social media ads, homepage takeover and in-account banner to merchants.
Eileen Fisher
On Giving Tuesday, Eileen Fisher pledged to lend 10% of the day’s sales up to $200,000 to women on Kiva. Eileen Fisher marketed their partnership with Kiva through email, in-store signage, and in-store videos. Employees were equipped to talk to their customers about the brand’s dedication to empowering women entrepreneurs.
Bobbi Brown
To empower women around the world and increase sales of their Pot Rouge product, Bobbi Brown Cosmetics collaborated with Kiva to kick-off the Pretty Powerful Campaign. The Bobbi Brown and Kiva co-branded product was marketed at make-up counters and through digital marketing campaigns, reinforcing Bobbi Brown’s commitment to supporting women around the world.
