Customer
Engagement

Connecting audiences around a shared purpose

World class brands partner with Kiva to develop customer engagement programs on Kiva.org, enabling audiences to lend a hand and empower individuals, families, and communities across the globe.

Benefits

Global connections

Appeal to your customers around the world

Maximized funds

Invest once and run multiple campaigns through a revolving loan fund

Integrated analytics

Comprehensive campaign data reporting

Easy-to-use tech platform

Make a difference in 5 clicks or less

How We Do It

Kiva Credits

Offer free credits to your customers that allow them to lend to a borrower for free

Loan Matching

Gain brand visibility and market your impact by matching loans on Kiva.org

Ready to Learn More?

Speak to a member of our team to see how we can tailor programs to your needs.

Creative Ways to Engage

Digital Marketing

Companies have seen a 13% increase in brand favorability and 7% increase in ability to recall ads after cause marketing campaigns with Kiva.

In Store Activation

Beautiful imagery, signage on cash wraps and looping videos are a great way to show customers a company’s dedication to social impact.

Revenue Share

Market to customers that a percentage of sales will drive
social impact.

Consumer Packaged Goods

When buying and selling a product does good, customers and companies can join together to make an impact on the world.

Integrated Co-branded Campaigns

Companies use a landing page to share their social impact story while offering customers a credit to make a loan on Kiva.

Creative Ways to Engage

Digital Marketing

Companies have seen a 13% increase in brand favorability and 7% increase in ability to recall ads after cause marketing campaigns with Kiva.

In Store Activation

Beautiful imagery, signage on cash wraps and looping videos are a great way to show customers a company’s dedication to social impact.

Revenue Share

Market to customers that a percentage of sales will drive
social impact.

Consumer Packaged Goods

When buying and selling a product does good, customers and companies can join together to make an impact on the world.

Integrated Co-branded Campaigns

Companies use a landing page to share their social impact story while offering customers a credit to make a loan on Kiva.

Customer Engagement Partnership Tiers

Partnership tiers offer increasing customization, benefits, and support in executing world-class engagement plans. No matter your plans, Kiva’s managed lending partnerships offer efficient and engaging tools for activating your audiences.

Bronze Tier

<$100,000 activations

150,000+ customers

  • Access to a universal Kiva Credits landing page
  • Execute campaigns with comprehensive Campaign Toolkit
  • Participation in Match Days
  • Annual impact reports

Silver Tier

$100K – $250K activations

500,000 +customers

In addition to Bronze Tier benefits:

  • Customized Co-branded Landing Page
  • Kiva Campaign Manager support
  • Quarterly impact reports
  • Daily reports during campaign activation

Gold Tier

$125K – $500K activations

1M+
customers

In addition to Silver Tier benefits:

  • User flow testing
  • CPG activation
  • Social media engagement
  • Channel performance report
  • Borrower details report
  • Engagement with Kiva community (borrowers, partners, speakers)

Platinum Tier

$500K – $2M activations

2M+
customers

In addition to Gold Tier benefits:

  • Increased social media activation
  • PR support
  • Engagement with Kiva community (CEO, Board)
  • Travel experience

Silver to Platinum tiers are particularly well suited for global brands with 500,000+ customer audiences and engagement goals across diverse geographies.

Partner Spotlight

PayPal

Through PayPal’s consumer engagement campaigns, Small Loans, Big Impact, customers are invited to make a loan on Kiva and receive an additional $25 Kiva credit to make another loan. PayPal’s 2018 campaign reached over 60 million customers and was promoted across the United States, Canada and Australia on email, social media ads, homepage takeover and in-account banner to merchants.

Eileen Fisher

On Giving Tuesday, Eileen Fisher pledged to lend 10% of the day’s sales up to $200,000 to women on Kiva. Eileen Fisher marketed their partnership with Kiva through email, in-store signage, and in-store videos. Employees were equipped to talk to their customers about the brand’s dedication to empowering women entrepreneurs.

Bobbi Brown

To empower women around the world and increase sales of their Pot Rouge product, Bobbi Brown Cosmetics collaborated with Kiva to kick-off the Pretty Powerful Campaign. The Bobbi Brown and Kiva co-branded product was marketed at make-up counters and through digital marketing campaigns, reinforcing Bobbi Brown’s commitment to supporting women around the world.

Partner Spotlight

PayPal

Through PayPal’s consumer engagement campaigns, Small Loans, Big Impact, customers are invited to make a loan on Kiva and receive an additional $25 Kiva credit to make another loan. PayPal’s 2018 campaign reached over 60 million customers and was promoted across the United States, Canada and Australia on email, social media ads, homepage takeover and in-account banner to merchants.

Eileen Fisher

On Giving Tuesday, Eileen Fisher pledged to lend 10% of the day’s sales up to $200,000 to women on Kiva. Eileen Fisher marketed their partnership with Kiva through email, in-store signage, and in-store videos. Employees were equipped to talk to their customers about the brand’s dedication to empowering women entrepreneurs.

Bobbi Brown

To empower women around the world and increase sales of their Pot Rouge product, Bobbi Brown Cosmetics collaborated with Kiva to kick-off the Pretty Powerful Campaign. The Bobbi Brown and Kiva co-branded product was marketed at make-up counters and through digital marketing campaigns, reinforcing Bobbi Brown’s commitment to supporting women around the world.